Black Button | Retail Experience

The successful retail brands in today’s market are those that create unique and engaging shopping experiences. Experiential retail is a strategy that brands are experimenting with in order to attract customers to brick and mortar locations. By creating interactive exhibitions that reinforce brand values, customers become engaged in the space. This strategy has been successfully used by Crate & Barrel’s The Table at Crate, Starbucks Reserve Roastery in Chicago and REI’s store located in North Conway. Each of these exhibitions drives customer engagement through immersive experiences. These experiences give patrons the ability to test out products pre-purchase, to deepen product knowledge, and to connect with a community of like-minded individuals with similar interests.